SPORTS PERFORMANCE INNOVATION

PERFORMANCE,
REIMAGINED.

We develop products, technologies, and experiences that bring a smarter perspective to athletic performance.

THE NEXT ERA OF SPORTS PERFORMANCESCROLL TO EXPLORE

01 / WHY WE EXIST

INNOVATION ISN'T
THE FINISH LINE.
IT'S THE START.

Athletic potential deserves more than tradition and guesswork.

NuPhit connects thoughtful product development, practical measurement, and real-world sports experiences. Our mission is to create better tools for understanding, preparing, and developing athletes.

ONE COMPANY. MULTIPLE PATHS TO BETTER PERFORMANCE.

01 /

MEASURE

Establish a consistent, credible picture of the athlete.

02 /

INNOVATE

Explore practical approaches to testing and sports products.

03 /

APPLY

Connect the information and the product to the athlete's world.

BUILDING WHAT'S NEXT

THE FUTURE OF SPORT
IS MEASURED. BUILT.
AND EXPERIENCED.

02 / TECHNOLOGY & INNOVATION

BEYOND
TRADITIONAL TESTING.

Real-world testing, verified measurables, and performance information designed to make athletic development more understandable.

Athletes completing force and vertical jump tests while a coach reviews results
01 — PERFORMANCE SYSTEMS

THE FIELD IS
OUR LAB.

Meaningful testing should fit the environment athletes actually compete in.

Height, weight, wingspan and hand measurement stations
VERIFIED MEASURABLES

Every measurement matters.

Height, weight, wingspan and hand dimensions establish the physical profile behind the results.

Athlete using parallel floor-mounted optical sensors for vertical jump testing
FIELD-BASED TESTING

Meet athletes where they compete.

Floor-based optical sensors allow vertical jump testing on the athletic surface, without constructing a special testing environment.

Athlete performing independent-arm isometric force testing
FORCE & STRENGTH

Go beyond the rep count.

Independent-arm isometric testing explores peak force, combined force, and force relative to body weight.

03 / ATHLETE INTELLIGENCE

MORE THAN
A NUMBER.

A complete picture is more useful than a collection of isolated results.

We envision athlete profiles that bring traditional combine measurements together with additional physical and force-based metrics—making performance easier to understand, compare and track.

  • Traditional combine results
  • Verified physical measurements
  • Peak and combined force
  • Force-to-body-weight multiple
  • Grip force and other complementary measures
The displayed athlete data is illustrative and does not represent an actual participant.
Illustrative flag football athlete performance profile with combine and force measurements

04 / OUR BRANDS

DIFFERENT PATHS.
ONE PURPOSE.

NuPhit is the innovation company behind distinct sports performance properties—each focused on a specific need in the athlete journey.

Las Vegas Combine event with athletes testing on indoor turf
THE TESTING EXPERIENCE

LAS VEGAS
COMBINE.

A sports testing experience bringing together athletes, verified measurements, and performance opportunities.

VISIT LAS VEGAS COMBINE
QB Ready Gel product between a quarterback preparing his throwing arm and a formulation laboratory
PRODUCT DEVELOPMENT / ARM PREPARATION

QB READY.

Ready Gel is a quarterback-focused arm preparation product, connecting product development with the demands of throwing athletes.

VISIT QB READY
Sports innovation and product development studio

05 / ABOUT NUPHIT

IDEAS ARE
ONLY THE
BEGINNING.

NuPhit is built around a simple conviction: sports performance can keep getting better.

We bring together product thinking, emerging testing methods, and athlete-centered experiences to explore what is possible. From the field to the formulation process, our work is about turning ideas into practical applications.

SPORTS PERFORMANCEPRODUCT INNOVATIONATHLETE EXPERIENCE

06 / LET'S BUILD WHAT'S NEXT

THE NEXT
CONVERSATION
STARTS HERE.

Interested in NuPhit, our technologies, our brands, or an opportunity to collaborate? We'd like to hear from you.

START A CONVERSATION
NUPHIT LLC / CONTACT
LOCATION
Based in Las Vegas, Nevada